The Reef Festival, one of the Whitsundays’ iconic events has in its 19th year taken on a new lease of life and re-branded to the ‘Great Barrier Reef Festival’ in a move that strengthens its ties to its world famous namesake.
Brisbane based creative agency ‘Nick Did This’ took on the challenge of defining the new brand identity creating a colourful, balanced and joyous logo design combining elements of the ocean, land and festival.
Mainly located in the vibrant coastal town of Airlie Beach, the festival is a celebration of the Whitsundays’ lifestyle and its affiliation to the Great Barrier Reef. It runs over four days in the first weekend of August annually and is a combination of family fun, community events, food, fireworks and one of the biggest parties in the north.
As a community and tourism event local business and citizen support is what makes this festival happen, if you or your business would like to donate or sponsor an event please contact us to get involved.
The festival is not only about fun but education around the environment and our beloved Great Barrier Reef. The Family Fun Day, which focuses on the younger kids is a great combination of both with circus performers, face painting, and games (with awesome prizes) while including this focus within the fun aspects.
The Rotary Street Parade is one of the most popular events, with spectators lining the streets to watch the colourful floats built by businesses, community groups and schools. Visitors and locals enjoy the atmosphere and Whitsunday hospitality in the overflowing main street.
The Great Barrier Reef Festival is an event not to be missed, with other activities over the four-day period including a pop up bar on the foreshore, carnival rides, market and food stalls and environmental workshops. There is something for everyone and endless opportunities to be a part of something great!